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Building a Successful Alcohol-Removed Wine Brand ft. Dawn Maire of Starla Wines | EYB
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Founder & CEO, Dawn Maire, came up with the idea for Starla Alcohol-Removed Wine while she was taking a break from alcohol and could not find a suitable non-alcoholic replacement for her beloved wine. Teaming up with Co-Founder & Chief Creative, Jamie Coulter, the two created the first and only ultra-premium alcohol removed wine created for wine lovers wishing to nix the spirits but savor the experience. From the beginning, Dawn and Jamie wanted to take an untraditional approach to branding Starla: One that was undeniably feminine, highly stylized and lifestyle-focused.
Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantreprenuers” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.
Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.
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