Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze

Email After Hours: The Podcast for Email Senders

Join the conversation as they explore how to enhance email marketing practices and foster meaningful connections with subscribers!
Guest at a Glance:

Alison Gootee is the Compliance and Deliverability Enablement Principal at Braze, where she leverages her extensive experience in email deliverability, compliance, and performance marketing to help brands optimize their email strategies. With a deep understanding of both the technical and strategic aspects of email marketing, Alison has guided numerous companies in building sustainable email programs and navigating the complexities of major sales events. Her insights into the importance of obtaining genuine permission from subscribers and the necessity of creating a two-way communication channel in email marketing make her a vital voice in the discussion about improving subscriber experiences. Notably, Alison has presented at industry conferences, sharing foundational principles of deliverability that resonate with both seasoned marketers and newcomers alike. Her passion for email marketing and commitment to helping senders understand their audience's needs make her a relevant and influential guest for this episode focused on enhancing email campaigns that subscribers love.

Alison on LinkedIn

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

• Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
• The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
• New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)