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Using RFM Segmentation to Personalize the Customer Journey
Manage episode 362826570 series 2972195
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.
RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:
- Recency: How recently a customer has made a purchase
- Frequency: How often a customer makes purchases
- Monetary Value: How much money a customer has spent
Listen to the episode and learn how to use RFM segmentation to personalize your customer journey!
https://flowium.com/lp/email-design-makeover/
https://flowium.com/lp/email-design-makeover/
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
197集单集
Using RFM Segmentation to Personalize the Customer Journey
Email Einstein Ingenious eCommerce Email Marketing by Flowium
Manage episode 362826570 series 2972195
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.
RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:
- Recency: How recently a customer has made a purchase
- Frequency: How often a customer makes purchases
- Monetary Value: How much money a customer has spent
Listen to the episode and learn how to use RFM segmentation to personalize your customer journey!
https://flowium.com/lp/email-design-makeover/
https://flowium.com/lp/email-design-makeover/
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
197集单集
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