Electronica 24: Steve Driver on Fresh Talent and Green Tech in the PCB World

EMS@C-LEVEL

Discover how innovation meets sustainability with Steve Driver, CEO of Jiva Materials as we uncover the transformative journey of creating a green solution for printed circuit boards (PCBs). When industry veteran Steve teams up with young innovator Jack, sparks fly, igniting a revolution in electronic materials. Together, they're addressing the pressing need for sustainable options within an industry known for its resistance to change. From overcoming skepticism to reaching significant milestones in 2024, learn how this dynamic team has navigated the challenging path of introducing a disruptive product that promises to reshape the market.
Explore the strategic moves that brought them to the forefront, including securing a major American OEM as a customer and the importance of OEM involvement in promoting the product's life-cycle benefits. Steve shares valuable insights into the excitement and hurdles of bringing a new technology to market, emphasizing the vital role of fresh talent in keeping the industry vibrant. Whether you're an industry insider eager for the latest in green technology or simply curious about the future of PCBs, this episode is packed with lessons on innovation, collaboration, and the drive to commercialize a sustainable product in a competitive landscape.
EMS@C-Level at electronica 2024 was hosted by IPC (https://www.ipc.org/)

Like every episode of EMS@C-Level, this one was sponsored by global inspection leader Koh Young (https://www.kohyoung.com).
You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.