Results Driven Content - The Secret to Sales and Marketing Alignment

Endless Customers

#Entrepreneur #Business #Marketing #Endless Customers

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

大约1年之前 22:47

MP3•单集首页

🎙️ Highlights Include:

Why chasing vanity metrics like views and clicks can hurt your business
How "Assignment Selling" transforms sales conversations and boosts close rates
How to bridge the gap between sales and marketing teams
Actionable tips to create content that speaks directly to customer concerns

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

——————
Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment

94集单集

Endless Customers

Results Driven Content - The Secret to Sales and Marketing Alignment

Endless Customers

published 大约1年之前

MP3•单集首页

🎙️ Highlights Include:

Why chasing vanity metrics like views and clicks can hurt your business
How "Assignment Selling" transforms sales conversations and boosts close rates
How to bridge the gap between sales and marketing teams
Actionable tips to create content that speaks directly to customer concerns

🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!

——————
Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment

94集单集

#Entrepreneur #Business #Marketing #Endless Customers

所有剧集

Endless Customers

1
How Can You Use Your CRM to Increase Sales by 41%? 27:01

5天之前27:01

27:01

Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver. Highlights Include: The #1 reason businesses waste their CRM and how to change that. How sales teams that fully use their CRM see 41% more revenue per rep. The key automations every sales team should be using right now. Why AI won’t help if your CRM is a mess (and how to fix it). How to get your team excited about using your CRM (instead of avoiding it). 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and trust-building strategies!…

Endless Customers

1
Should You Hire A Videographer? 25:56

12天之前25:56

25:56

Ep.90 - Video isn’t just a marketing tool. It’s a trust-builder and sales accelerator. Yet, most companies still rely on outsourced video production, missing out on the speed, authenticity, and cost savings that come with having an in-house videographer. In this episode, Alex Winter sits down with Jaeden Leclerc, videographer at MoveMobility, to uncover how in-house video transformed their business. Jaeden shares how he built MoveMobility’s video strategy from scratch, created 65 videos in just two days, and got company-wide buy-in for video as a sales and marketing powerhouse. Highlights Include: How in-house video helps businesses close deals faster and build trust Why MoveMobility invested in a videographer (and what happened next) The secret to filming 65 videos in 2 days—and how your company can do it too How to get leadership buy-in for video (even in traditional industries) The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! 📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 👍 Like, comment, and subscribe for more expert insights on sales, marketing, and business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-video-build-trust-close-deals…

Endless Customers

1
Is Your Website Driving Customers Away? 23:52

19天之前23:52

23:52

Ep.89 - Your website should be working 24/7 to generate leads and drive sales. But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage. In this episode of the Endless Customers Podcast, Alex Winter sits down with Vin Gaeta, IMPACT’s Head of Web Strategy, to break down the four most critical website mistakes silently killing conversions. Highlights Include: Why "Contact Us" shouldn’t be in your website navigation The biggest problem with most sales pages How vague calls to action are driving visitors away The #1 technical issue slowing down your site and frustrating potential customers Small website changes that have a massive impact on lead generation and sales 🔔Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! 📖Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 👍Like, comment, and subscribe for more expert insights on sales, marketing, and business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/website-driving-customers-awayhttps://www.impactplus.com/blog/website-driving-customers-away…

Endless Customers

1
The Simple Fix That Helped This Business Collect $2.2 Million Dollars 17:32

26天之前17:32

17:32

Ep.88 - In this episode, Alex Winter sits down with Isabel Braeutigam, Marketing Manager at Custom Built, to discuss a challenge many businesses face. Outdated sales processes slow down revenue collection and create friction with customers. Discover how Custom Built leveraged HubSpot Payment Links to streamline payments, gain immediate buy-in from their sales team, and process $2.2 million more efficiently. 🎙️Highlights Include: How outdated payment processes hurt customer trust and revenue Why Custom Built chose HubSpot Payment Links over other solutions The importance of defining clear success criteria before implementing new tools How to roll out new systems without resistance from your sales team Lessons any business can apply to improve sales efficiency and customer experience 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! —————— Check out the full article here 👉 https://www.impactplus.com/blog/custom-built-streamlined-processes-hubspot…

Endless Customers

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How to Use AI in 2025 Without Losing Your Brand’s Voice 23:24

5 weeks之前23:24

23:24

Ep. 87 - In this episode, Alex Winter and John Becker tackle a growing challenge in content creation: how to leverage AI without sacrificing authenticity. AI can streamline workflows, but if used incorrectly, it leads to generic, forgettable content. Learn how to train AI to match your brand voice, use it as an assistant (not a replacement), and create content that connects with real people. Highlights Include: Why AI-generated content often feels robotic—and how to fix it How to train AI tools to match your brand’s voice and style Ways AI can strengthen sales and marketing alignment Actionable strategies to balance efficiency and authenticity in content creation Stay Connected: Like, comment, and subscribe for more insights on using AI to grow your business while staying true to your brand! —————— Check out the full article here 👉 https://www.impactplus.com/blog/use-ai-without-losing-brand-voice…

Endless Customers

1
Your Sales Strategy Is Broken! Why Winning New Customers Is Harder Than Ever (And How to Fix It) 42:50

6 weeks之前42:50

42:50

Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen. 🎙️ Highlights Include: ✅ Why buyers are taking longer to decide—and how to speed up the process ✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint) ✅ How AI, Google’s changes, and zero-click searches are killing organic traffic ✅ The biggest mistakes businesses make with content, video, and pricing ✅ Why self-service tools are a must-have for generating more leads and sales ✅ The #1 mindset shift you need to build trust and attract endless customers 📖 Preorder Marcus Sheridan’s new book, Endless Customers , at EndlessCustomers.com for exclusive bonuses! 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard…

Endless Customers

1
Trust Drives Sales - Why Trust Is the Currency of Modern Business 32:19

7 weeks之前32:19

32:19

Ep.85 - Trust is the foundation of every successful business. In this episode, Hannah Eisenberg breaks down a proven framework for building trust that drives sales, loyalty, and long-term success. Discover why trust should be an active strategy, not just a byproduct of good marketing, and how transparency, alignment, and disruption can set your business apart. Hannah shares real examples, including how one company completely reshaped its industry by embracing trust at its core. 🎙️ Highlights Include: Trust isn’t automatic it must be built intentionally. Three accelerators that build trust fast: Transparency, being unapologetically aligned with customer needs, and disrupting outdated industry norms. When trust is high, price is not as important. AI and Inbound Marketing are shifting, so trust is more important than ever. “Will this build trust?” If the answer is yes, it’s the right move. If not, it’s a waste of time. 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/trust-drives-sales-why-trust-is-the-currency-of-modern-business…

Endless Customers

1
A.I. Redefines Traditional Search - The New Marketing Team Blueprint For 2025 & Beyond 20:10

8 weeks之前20:10

20:10

Ep.84 - In this episode, Marcus Sheridan breaks down major shifts happening in the marketing landscape. Traditional SEO is fading, AI is taking over, and platforms like YouTube and TikTok are becoming essential. Which is best to hit your goals in 2025, hiring a videographer or a content manager? How can AI make your team more productive? Why is stepping out of your comfort zone the key to standing out? If you are a CEO, marketing leader, or business owner, this episode will help you build a stronger, smarter team for the future. 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-new-marketing-team-blueprint…

Endless Customers

1
Results Driven Content - The Secret to Sales and Marketing Alignment 22:47

9 weeks之前22:47

22:47

Ep. 83 - In this episode, John Becker tackles one of the biggest challenges businesses face: the friction between sales and marketing. With 96% of professionals citing this as a persistent issue, it’s time to find real solutions. Discover how to create content that attracts and converts the right audience. From leveraging sales calls for content ideas to empowering sales teams with impactful resources, we share insights to help you align your teams and grow your business. 🎙️ Highlights Include: Why chasing vanity metrics like views and clicks can hurt your business How "Assignment Selling" transforms sales conversations and boosts close rates How to bridge the gap between sales and marketing teams Actionable tips to create content that speaks directly to customer concerns 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment…

Endless Customers

1
The Four Pillars Of A Known & Trusted Brand, Marcus Sheridan's Blueprint To Endless Customers 29:25

10 weeks之前29:25

29:25

Ep.82 - On this episode of Endless Customers , Marcus Sheridan, partner at IMPACT and renowned author of They Ask, You Answer , shares a framework from his new book “Endless Customers” called: The Four Pillars of a Known and Trusted Brand. These pillars are designed to help businesses navigate today’s challenging landscape by focusing on what truly matters—standing out, building trust, and driving sustainable growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-four-pillars-of-a-known-trusted-brand-marcus-sheridans-blueprint…

Endless Customers

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Today’s Buyer Has Changed. How They Ask, You Answer Became Endless Customers 29:38

13 weeks之前29:38

29:38

Ep. 81 - Discover how Marcus Sheridan’s new book, Endless Customers, evolves the principles of They Ask, You Answer for today’s market. Learn how to rise above AI-driven content noise, build unshakable trust, and disrupt your industry using a proven system designed for businesses that want to become the most known and trusted brands in their markets. —————— Check out the full article here 👉 https://www.impactplus.com/blog/todays-buyer-has-changed-how-they-ask-you-answer-became-endless-customers…

Endless Customers

1
More Leads Isn't The Answer. The Hidden Bottleneck Killing Your Growth 27:25

14 weeks之前27:25

27:25

Ep. 80 - Think you just need more leads to grow your business? Think again. On this episode of Endless Customers, Alex Winter sits down with Connor DeLaney, Lead Sales Consultant at IMPACT, to discuss why “more leads” might not be the silver bullet you think it is. Connor shares his Lead Generation Assessment, a simple tool to uncover the real barriers to growth. This episode will challenge you to rethink your approach to lead generation and focus on what really moves the needle for your business. Key Takeaways: Most businesses think they need more leads, but often it’s a different problem altogether. Close rates and lead qualification are often bigger bottlenecks than lead volume. Marketing, sales, and leadership alignment is crucial for addressing growth challenges. Understanding where your business is today is key to creating a plan for the future. —————— Check out the full article here 👉 https://www.impactplus.com/blog/more-leads-isnt-the-answer…

Endless Customers

1
Recession Proof Your Business! How To Keep Growing No Matter What Economy 33:50

15 weeks之前33:50

33:50

Ep. 79 - Feeling the post-COVID slowdown? You’re not alone. In this episode, Alex Winter and Tom DiScipio tackle the economic concerns keeping business leaders up at night. From navigating pullbacks to standing out in a crowded market, they share actionable strategies to keep your business thriving in 2025. Key Takeaways: The post-COVID economic boom is slowing, and businesses must focus on adaptability. Reassessing fundamentals like cash flow and efficiency is critical during uncertain times. Investing in marketing during pullbacks can position your brand ahead of competitors. Building trust through your brand can overcome price objections and retain loyal customers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/recession-proof-your-business-how-to-keep-growing-no-matter-the-economy…

Endless Customers

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Hate Being On Camera? Performance Tips & Tricks For Better Marketing Results 26:48

16 weeks之前26:48

26:48

Ep. 78 - Do I really need to be on camera? Many business leaders avoid video because it feels awkward or unproductive, but it’s a powerful tool to build trust and drive sales. In this episode, Alex Winter and Lindsey Auten share actionable tips, including the SIMPLE framework, to give you confidence in your on-camera presence. Learn how to make videos that connect, convert, and elevate your brand. Key takeaways: Comfort on camera is essential for building trust with your audience. Effective videos focus on the buyer’s journey and solve real problems. The SIMPLE framework helps improve on-camera performance. High-quality content should balance authenticity with strategy. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hate-being-on-camera-performance-tips-for-better-marketing-results…

Endless Customers

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Top 3 Website Mistakes. How To Align Your Website With The Buyers Journey 22:28

17 weeks之前22:28