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Episode 06- How MedLife Is Creating A Powerful Healthcare Brand With Customer Centricity

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内容由WebEngage提供。所有播客内容(包括剧集、图形和播客描述)均由 WebEngage 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.

In this episode we talk about:

1. How online pharmacy is reshaping the healthcare industry in India?
2. Why customer experience is paramount for success in the online healthcare domain?
3. How to create tailored offerings for discerning digital consumers by understanding the user behaviour?
4. The secret to Medlife’s 10X growth

Hear out this episode of EngageCast to sharpen your understanding of your user behaviour and various growth strategies.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/webengage/message
  continue reading

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Artwork
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Manage episode 312042146 series 3217764
内容由WebEngage提供。所有播客内容(包括剧集、图形和播客描述)均由 WebEngage 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.

In this episode we talk about:

1. How online pharmacy is reshaping the healthcare industry in India?
2. Why customer experience is paramount for success in the online healthcare domain?
3. How to create tailored offerings for discerning digital consumers by understanding the user behaviour?
4. The secret to Medlife’s 10X growth

Hear out this episode of EngageCast to sharpen your understanding of your user behaviour and various growth strategies.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/webengage/message
  continue reading

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