Nick Bennett From GTM In-House Wizard To Author And GTM Educator

Entrepreneur's Enigma

Nick Bennett is the Co-Founder of TACK, a media network and go-to-market firm helping businesses convert demand into revenue through their People-first GTM model. With over a decade of experience in the B2B tech industry, Nick specializes in crafting innovative go-to-market strategies. He is a leading advocate for leveraging the creator economy in B2B marketing to drive meaningful connections and growth. Nick regularly shares insights to help businesses successfully integrate influencer marketing into their strategies. His book, B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, aims to guide B2B businesses in developing impactful influencer partnerships.

Key Moments

[06:13] Rebranding; focus: media, community, after December 10.

[07:49] Running community: engaging, challenging, fosters active participation.

[12:00] Loved your book's actionable insights, thanks, Nick!

[15:59] Success through strategic connections and consistent content.

[17:05] Concern about no deals and financial security.

[20:02] Laptops enable mobile work; book available everywhere.

[23:52] Review and explore more marketing podcasts.

Find Nick Online

https://www.koganpage.com/marketing-communications/b2b-influencer-marketing-9781398615281

https://www.tackgtm.com/tack-insider

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