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My Highschooler Can Handle My Marketing, Right? [Ep. 52]
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In today’s episode, Laura and Julia share five suggestions for professionals considering hiring accessible — but inexperienced — marketers for their organization. Our hosts discuss the value of understanding marketing’s complexities, from likes to licenses and legality, and valuing your employee’s expertise, which can be an investment for your organization. We know that you want the most bang for your buck — listen in to find out what marketing strategy is best for you.
Takeaways:
1 - Experience as a consumer does not equal experience as a marketer, which requires experience and understanding of online marketing’s complexities.
2 - Experienced marketers bring in many benefits, including connections, resources and industry access, that those just starting out cannot provide.
3 - Marketing is a highly volatile and evolving industry, and continuing education and training of your staff and leadership can help you stay on top of the new best practices.
4 - Going with amateur, under-informed or under-experienced marketers can lead to serious problems, such as the loss of social media accounts, misunderstood terms of service, or even lawsuits or legal challenges over copyright and other regulations.
5 - Hiring an experienced marketer, and avoiding the time-wasting pitfalls that can haunt an inexperienced one, is a valuable way to invest in your business.
Today’s Resource Recommendations:
- Catrina, our Director of Marketing, posts insightful tips on her LinkedIn (https://www.linkedin.com/in/catrinagardner/)
- Episode 51, focused on mindful social media practices (https://youtu.be/tnQRHRsVsYs)
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Chapters:
00:00 - Introduction: Can my highschooler do my marketing?
03:37 - Suggestion #1: Understanding the complexities
05:40 - Suggestion #2: Value expertise
10:10 - Suggestion #3: Take advantage of training
13:20 - Suggestion #4: Consider the risk of amateur efforts
17:45 - Suggestion #5: Invest in your business
21:17 - Conclusion
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