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No Need for a Website If You Have Social Media? Absolutely Wrong! [Ep. 50]
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In today’s episode, Laura and Julia explore the world of business websites — and why a brand built solely on social media doesn't cut it. Our hosts discuss controlling your brand message online, the importance of owning and analyzing your own data, and why you shouldn't trust platforms like Instagram or Facebook to always be there for you. Creating a website can be daunting — we know, we build them! — but they allow you the control, security and creative freedom you need to rocket your organization to success! Listen in to learn all the juicy details!
Takeaways:
1 - Unlike social media accounts, websites are entirely owned and operated by their organization, allowing for complete control over message, appearance and credibility.
2 - Data, especially consumer data such as email lists, can be protected and preserved on websites, avoiding issues like platform crashes or hacks.
3 - Websites support a variety of organizational success elements — data capture, stability, credibility, and more — that are necessary for securing leads, and gaining even more.
4 - Websites are immune to the numerous destabilizing forces that can affect social media, including hacking, crashes, or deplatforming.
5 - Effective websites exist in many ways, and organizations can customize their page based on their needs and budgets.
Today’s Resource Recommendations:
04:36 - Episode 49, focused on online ratings and reviews (https://youtu.be/0suBKKaRaxg)
06:57 - Laura’s current listen, Steve Jobs by Walter Issacson (https://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537)
07:32 - Episode 48, focused on personal brands (https://youtu.be/8C3qJ383LeM)
10:14 - Our blog article “Business Bootcamp: Marketing When Social Media is Down” (https://vision-advertising.com/blog/2021/business-bootcamp-marketing-when-social-media-is-down/)
17:07 - Wordpress is a reliable and flexible web management system used to host websites, blogs, stores and other online media. (https://wordpress.com/)
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Chapters:
00:00 - Introduction
02:35 - Suggestion #1: Ownership, credibility and controlling your message!
07:57 - Suggestion #2: The importance of owning your data
11:42 - Suggestion #3: Capturing more leads!
14:27 - Suggestion #4: Ensure your stability!
16:53 - Suggestion #5: Consider your wants and needs!
19:33 - Conclusion
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