The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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内容由Event Industry News提供。所有播客内容（包括剧集、图形和播客描述）均由 Event Industry News 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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IMEX: Rebranding an established event
Manage episode 372470626 series 2361402
内容由Event Industry News提供。所有播客内容（包括剧集、图形和播客描述）均由 Event Industry News 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Launched in 2003, IMEX Frankfurt is the heartbeat of the global business events community. And that’s what it says on the show’s homepage.
In this episode, IMEX design manager Anna Gyseman and Oli Bailey, interaction designer, detail the considerable process involved in giving a new look to the practised, proven event.
In conversation with host James Dickson they discuss 18 months research – not least with 50 external partners - how it’s a refresh not a rebrand, modernising and streamlining the stamp, physically and digitally.
They go on to talk diligence in the process – through prototypes in context, animation, sponsorships and timing, ahead of the big reveal.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com
332集单集
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Manage episode 372470626 series 2361402
内容由Event Industry News提供。所有播客内容（包括剧集、图形和播客描述）均由 Event Industry News 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Launched in 2003, IMEX Frankfurt is the heartbeat of the global business events community. And that’s what it says on the show’s homepage.
In this episode, IMEX design manager Anna Gyseman and Oli Bailey, interaction designer, detail the considerable process involved in giving a new look to the practised, proven event.
In conversation with host James Dickson they discuss 18 months research – not least with 50 external partners - how it’s a refresh not a rebrand, modernising and streamlining the stamp, physically and digitally.
They go on to talk diligence in the process – through prototypes in context, animation, sponsorships and timing, ahead of the big reveal.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com
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类似 Event Industry News Podcast 的节目
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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