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内容由Event Industry News提供。所有播客内容（包括剧集、图形和播客描述）均由 Event Industry News 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Scaling events on a global scale
Manage episode 371214778 series 2967210
内容由Event Industry News提供。所有播客内容（包括剧集、图形和播客描述）均由 Event Industry News 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Raccoon Media Group, formerly Raccoon Events, launched in a garden shed and delivered the award-winning National Running Show, at Birmingham NEC, less than two years later.
In this episode, CEO Mike Seaman talks host James Dickson through Raccoon’s growth, how it currently runs 10 shows, eight of them homegrown, two acquired.
Mike discusses rebranding during Covid, delivering for the 500,000 people on the Raccoon database, turning ideas into realities, the resurgence of events post-pandemic, the future of Raccoon as a blended events and digital business, and the vetting process among target communities.
The podcast also touches on engagement and galvanising groups of people, similarities between running and equine events, sustainability, and the metrics of taking shows across the Pond.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com
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Manage episode 371214778 series 2967210
内容由Event Industry News提供。所有播客内容（包括剧集、图形和播客描述）均由 Event Industry News 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Raccoon Media Group, formerly Raccoon Events, launched in a garden shed and delivered the award-winning National Running Show, at Birmingham NEC, less than two years later.
In this episode, CEO Mike Seaman talks host James Dickson through Raccoon’s growth, how it currently runs 10 shows, eight of them homegrown, two acquired.
Mike discusses rebranding during Covid, delivering for the 500,000 people on the Raccoon database, turning ideas into realities, the resurgence of events post-pandemic, the future of Raccoon as a blended events and digital business, and the vetting process among target communities.
The podcast also touches on engagement and galvanising groups of people, similarities between running and equine events, sustainability, and the metrics of taking shows across the Pond.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com
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类似 Event Industry News Podcast 的节目
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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