#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

Exit Five: B2B Marketing with Dave Gerhardt

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom.

Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses

• His framework for focusing on 'micro surfaces' that lead to bigger wins
• The importance of timing in email marketing
• How to properly analyze the efficiency of your marketing spend

Timestamps

• (00:00) - Design and brand as competitive differentiators
• (05:29) - Navigating Early-Stage Companies
• (08:13) - Performance Marketing
• (14:00) - How to determine 'Demand Efficiency'
• (17:52) - A new way to think about design
• (24:14) - Maximizing Micro Opportunities
• (31:07) - Diversifying Channels
• (32:10) - Elevating Brand Aesthetics
• (35:26) - Design Differentiation
• (41:38) - Standing Out with Design and Branding
• (47:04) - Free Tools and Design Investments
• (48:31) - Closing Thoughts

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