Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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内容由Alan Shen, The Hustle, and Moiz Ali提供。所有播客内容(包括剧集、图形和播客描述)均由 Alan Shen, The Hustle, and Moiz Ali 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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0105 Paul Tran - How Manscaped Created a Nine-Figure Business by Inventing and Dominating the Pubic Grooming Industry
Manage episode 261061848 series 2650346
内容由Alan Shen, The Hustle, and Moiz Ali提供。所有播客内容(包括剧集、图形和播客描述)均由 Alan Shen, The Hustle, and Moiz Ali 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
(0:57) Moiz introduces Paul Tran, the CEO and founder of Manscaped, founded in 2016. Manscaped sells grooming products (3:25) Paul discusses the ages and gender of Manscaped’s customers (5:40) Paul talks about the lack of options in the pubic grooming space for men. Manscape capitalized on a white-space (9:10) What goes into creating the actual products (the “Lawnmower”). Manscaped sees itself as both a hardware and software company (13:40) All marketing, development, etc. are done inhouse at Manscaped. No agencies are used. They want to be super knowledgeable about all aspects of the business. Has 72 employees. (16:05) Paul reveals the origins of Manscaped’s marketing and branding (22:10) Paul talks about the challenges of scaling outside of Facebook and Google (29:20) Getting the messaging right and the initial growth of Manscaped. (33:40) Which messaging didn’t work initially? (36:18) Paul talks about the importance of running your marketing. (38:00) How to succeed being bootstrapped and the issues with raising venture too early. (44:50) What does Manscaped’s acquisition channel mix look like today? (47:55) Paul explains how roles are organized at Manscaped and the importance of hiring. (53:10) What are failures Manscaped has run into? (57:12) Paul talks about the move into brick and mortar. (58:18) There is a certain amount of seasonality in DTC, Paul explains when they see the biggest bumps. (59:55) Paul discusses using influencer marketing and how to get the most out of it. Paul suggests avoiding micro-influencers since you get limited data from them? (1:03:40) What is your (Paul’s) goal with the business? Paul thinks about creating a multi-generational business instead of one built solely for being acquired.
See acast.com/privacy for privacy and opt-out information.
…
continue reading
See acast.com/privacy for privacy and opt-out information.
9集单集
Manage episode 261061848 series 2650346
内容由Alan Shen, The Hustle, and Moiz Ali提供。所有播客内容(包括剧集、图形和播客描述)均由 Alan Shen, The Hustle, and Moiz Ali 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
(0:57) Moiz introduces Paul Tran, the CEO and founder of Manscaped, founded in 2016. Manscaped sells grooming products (3:25) Paul discusses the ages and gender of Manscaped’s customers (5:40) Paul talks about the lack of options in the pubic grooming space for men. Manscape capitalized on a white-space (9:10) What goes into creating the actual products (the “Lawnmower”). Manscaped sees itself as both a hardware and software company (13:40) All marketing, development, etc. are done inhouse at Manscaped. No agencies are used. They want to be super knowledgeable about all aspects of the business. Has 72 employees. (16:05) Paul reveals the origins of Manscaped’s marketing and branding (22:10) Paul talks about the challenges of scaling outside of Facebook and Google (29:20) Getting the messaging right and the initial growth of Manscaped. (33:40) Which messaging didn’t work initially? (36:18) Paul talks about the importance of running your marketing. (38:00) How to succeed being bootstrapped and the issues with raising venture too early. (44:50) What does Manscaped’s acquisition channel mix look like today? (47:55) Paul explains how roles are organized at Manscaped and the importance of hiring. (53:10) What are failures Manscaped has run into? (57:12) Paul talks about the move into brick and mortar. (58:18) There is a certain amount of seasonality in DTC, Paul explains when they see the biggest bumps. (59:55) Paul discusses using influencer marketing and how to get the most out of it. Paul suggests avoiding micro-influencers since you get limited data from them? (1:03:40) What is your (Paul’s) goal with the business? Paul thinks about creating a multi-generational business instead of one built solely for being acquired.
See acast.com/privacy for privacy and opt-out information.
…
continue reading
See acast.com/privacy for privacy and opt-out information.
9集单集
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