How to Use Linkedin for UK Property

Expat Property Story

#184
In this week's show, we take a look at how you might look to leverage Linkedin to build your UK property portfolio.
Louise Brogan is an international speaker, trainer and all round expert on why, how and when you should be using LinkedIn in business. Her podcast Linkedin with Louise has nearly 250 episodes on the subject so she definitely knows what she’s talking about.
Linkedin Headline Examples

During the show, we discuss:

• Importance of LinkedIn for UK property portfolio expansion.
• Building network online and offline.
• LinkedIn Profile Setup
• Details about profile photo, banner image/branding.
• Suggestions for consistency across team profiles.
• Different Profile Sections:
• "About" section focus on helping others.
• Links/keywords in "Experience" section.
• Display of top 5 skills.
• Importance of correct profile setup for business credibility.
• Use of 1st person singular (I) for personal profiles / we for Company pages
• Effective posting times.
• Advantage of personal profiles over company pages for conversations.
• Differences in visibility between followers and connections.
• Importance of authenticity, consistency and enthusiasm
• Engaging with influencers/relevant audiences.
• Use of LinkedIn to connect with private investors.
• Engagement Through Comments.
• Importance of professional conferences and forums.
• Differences Between Connections and Followers
• Comparison between LinkedIn and traditional email newsletters.
• Recommendations for newsletter frequency.
• Importance of posting frequency and engaging with content.
• Word count limits and use of imagery in newsletters.

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