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Brand Experiences in the Metaverse
Manage episode 386859099 series 3482861
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We're pleased to welcome Cynthia Miller to the podcast!
Head of Innovation at 11:11, (Paris Hilton's media agency) Cynthia leads the business in Web3 and Metaverse initiatives.
In this episode she shares her insight into building digital experiences, and why platforms like Roblox are opening up new ways to interact with captive audiences like Gen Z.
We talk about the success of Sliving Land, as well as how other brands are capitalising on this tech to create new communities - and in turn what Hospitality and F&B can learn from that process, and get in on the action!
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