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S4E29 - Product pages are the Grand Central Station of conversions with Rishi Rawat
Manage episode 442375008 series 3266320
内容由Rommil Santiago's Experiment Nation提供。所有播客内容（包括剧集、图形和播客描述）均由 Rommil Santiago's Experiment Nation 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
We recently had the pleasure of chatting with Rishi, a Shopify product expert. Here are 5 key takeaways for optimizing your product pages: 1) Product pages are the Grand Central Station of conversions. They’re where buyers make the decision to buy or leave. 2) Pop-ups aren’t as effective as you think. Focus on valuable content, not annoying interruptions. 3) Content is king (but don’t be afraid to go long!). Detailed product descriptions are more effective than short ones. 4) Build trust above the fold. Establish your company’s credibility before highlighting product features. 5) Understand the filters buyers use. Address common concerns like “too good to be true” to build confidence. Want to learn more? Check out Rishi’s website, frictionlesscommerce.com! #ecommerce #productpages #conversionrateoptimization #marketing #experimentation
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