#135 Navigating the New Amazon FBA Maze: Key Strategies for Sellers Amidst Policy Shifts with Yoni Mazor

Fearless Sellers - The Women of Amazon

Yoni Mazor, co-founder and CGO of Getida, discusses the recent changes in Amazon's FBA refund and reimbursement policies and how they will impact sellers. He explains the different types of claims and the time frames for reimbursement. Yoni emphasizes the importance of taking action before the October 23rd deadline to maximize reimbursements.

Getida is a company that helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon. The company was founded in 2015 and has since become the largest organization in the world focused on maximizing reimbursements for FBA sellers. They have a team of over 200 people in 12 countries and audit tens of billions of dollars of transactions every day. The name Getida stands for Get Intelligent Data Analytics. The conversation also touched on the importance of optimizing product listings for Amazon's AI tool Rufus and the recent changes in Amazon's policies regarding emojis in bullet points.

Takeaways

• Amazon is making changes to its FBA refund and reimbursement policies, and sellers need to be aware of the new claim types and time frames for reimbursement.
• Using a professional service like Getida can help sellers navigate the complex process of auditing and recovering reimbursements.
• Getida has helped sellers recover large sums of money, with one case resulting in over $400,000 in reimbursement.
• Amazon pays reimbursements based on retail value, not cost, so sellers can turn a profit by recovering funds.
• Sellers should take advantage of the opportunity to recover funds now and reinvest them in their business, especially in preparation for Q4. Getida helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon.
• Optimizing product listings for Amazon's AI tool Rufus is important for visibility and ranking.
• Recent changes in Amazon's policies include the removal of emojis from bullet points.

Chapters

00:00 Introduction to Yoni Mazor and the Topic of FBA Refund and Reimbursement Policy Changes

04:19 The Three Claim Types and the Time Frame for Reimbursement

10:07 The Financial Impact of the Policy Changes for Sellers

13:38 Success Stories: How Getida Has Helped Sellers Recover Significant Amounts of Money

18:44 The Advantage of Amazon Paying Reimbursements Based on Retail Value

20:45 The Impact of Lost Inventory on Amazon Sellers

24:10 Becoming the Largest Organization in the World for FBA Reimbursements

26:51 The Importance of Optimizing Product Listings for Rufus

29:29 Recent Changes in Amazon's Policies: Emojis in Bullet Points

33:23 Actionable Steps for Amazon Sellers Before the October 23rd Deadline

35:08 Getida's Prime Talk Podcast and How to Get in Touch

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