Ricardo Pero of SellersFi on building a fintech lender focused on e-commerce merchants

Fintech One•On•One

An e-commerce merchant is a unique type of business. They are built on top of a platform like Amazon, eBay or Shopify and as such there is a great deal of empirical data about their business. Which means that there is rich data available for lenders to feed into their underwriting models.

My next guest on the Fintech One-on-One podcast is Ricardo Pero, the CEO and Founder of SellersFi. He saw the opportunity for a lender focused on e-commerce when a friend of his with an Amazon store was looking for a reliable source of working capital. He realized that lenders were not serving this market segment well.

In this podcast you will learn:

• How Ricardo got the idea to start SellersFi.
• Why he started with Amazon and how they have evolved since then.
• The number of e-commerce platforms they work with today.
• The suite of working capital solutions they offer.
• Why they created a digital wallet for multiple currencies.
• How they gather the data to make an underwriting decision.
• When they use accounting data.
• The reasons they decline loan applications.
• The impact of Amazon closing down its own lending program.
• The different sizes of merchants that are connecting to their platform.
• The scale that SellersFi is at today.
• How demand is trending from e-commerce merchants.
• Ricardo's vision for SellersFi.

Connect with Fintech One-on-One:

• Tweet me @PeterRenton
• Connect with me on LinkedIn
• Find previous Fintech One-on-One episodes