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Product Marketing's Role in SEO & Content Strategy

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Manage episode 284651272 series 2823871
内容由Sonja Jacob提供。所有播客内容(包括剧集、图形和播客描述)均由 Sonja Jacob 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

What role does product marketing play in the creation of content at B2B SaaS companies?

Ask a dozen marketers this question and you’ll likely get as many different answers. And with good reason -- this has traditionally been an incredibly gray area for a lot of marketing teams. But on today’s episode, we’re going to unpack this problem with my guest, John-Henry Scherck, Principal Consultant at Growth Plays. John-Henry helps B2B SaaS companies with search engine optimization, analysis and content strategy, and he has a really interesting viewpoint on the role of product marketing in creating great content that drives category creation, discoverability, page rank, and a lot more.

  continue reading

7集单集

Artwork
icon分享
 
Manage episode 284651272 series 2823871
内容由Sonja Jacob提供。所有播客内容(包括剧集、图形和播客描述)均由 Sonja Jacob 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

What role does product marketing play in the creation of content at B2B SaaS companies?

Ask a dozen marketers this question and you’ll likely get as many different answers. And with good reason -- this has traditionally been an incredibly gray area for a lot of marketing teams. But on today’s episode, we’re going to unpack this problem with my guest, John-Henry Scherck, Principal Consultant at Growth Plays. John-Henry helps B2B SaaS companies with search engine optimization, analysis and content strategy, and he has a really interesting viewpoint on the role of product marketing in creating great content that drives category creation, discoverability, page rank, and a lot more.

  continue reading

7集单集

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