Product Marketing's Role in SEO & Content Strategy

First Person

What role does product marketing play in the creation of content at B2B SaaS companies?

Ask a dozen marketers this question and you’ll likely get as many different answers. And with good reason -- this has traditionally been an incredibly gray area for a lot of marketing teams. But on today’s episode, we’re going to unpack this problem with my guest, John-Henry Scherck, Principal Consultant at Growth Plays. John-Henry helps B2B SaaS companies with search engine optimization, analysis and content strategy, and he has a really interesting viewpoint on the role of product marketing in creating great content that drives category creation, discoverability, page rank, and a lot more.