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Episode 3 - Award winning journalist Sian Elvin doesn't have time for your press releases
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Sian Elvin, award winning journalist of myLondon fame goes hard on press releases - and how charities don't know how the system works! Hear from Sian on getting the right tone and content in press releases to pique the interest of the frustratingly busy journo (local or otherwise) who just wants to crack on with the next big story!
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