))
#7 Boosting your Data Quality and nDSG / GDPR Compliance for Swiss Businesses - Advance your Analytics with Evelyn Thar
Manage episode 429466714 series 3587007
内容由Luke Szkudlarek提供。所有播客内容（包括剧集、图形和播客描述）均由 Luke Szkudlarek 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Evelyn is one of the first people I've met when I came to Zurich. I remember she was very kind and invited me to speak at her Analytics meetup back in 2015. Dr. Evelyn Thar is the CEO of Advance Metrics and knows the data quality and compliance inside out. In this conversation we look at how to improve data quality, whilst complying with nDSG and GDPR in Switzerland and Europe. It's the most fun I've ever had talking about legal stuff and compliance.
章节
1. #7 Boosting your Data Quality and nDSG / GDPR Compliance for Swiss Businesses - Advance your Analytics with Evelyn Thar (00:00:00)
2. nDSG and GDPR context and advice to Swiss companies (00:02:00)
3. Compliance for Swiss companies reaching EU countries (00:09:18)
4. Steps to comply with nDSG & GDPR and get the most of your data (00:12:00)
5. Practical applications of nDSG to lead collection on LinkedIn & email outreach (00:16:05)
6. Data compliance and its impact on performance & paid media (00:23:47)
7. Solutions to limited data availability, own data & data modelling (00:28:00)
8. Google Ads and meta - what is it to optimise & alternative compliant growth leavers (00:32:00)
9. The role of creativity & magic of marketing in the compliant world (00:40:03)
10. Example of modern data compliance setup (00:42:00)
11. 5 steps to collect quality marketing data and comply (00:44:20)
12. Modern data tech stack & server side tracking (00:46:12)
13. Ethics of server side tracking and data collection (00:51:11)
19集单集
分享
