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Meet Dawn Anderson - Talking Digital, Search, Current Affairs and Her Inspiring Journey
Manage episode 311559527 series 3142256
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Dawn Anderson is the Founder and Managing Director of Bertey, a Manchester-based boutique digital marketing agency.
In this episode, Dawn and Matt talk all about information retrieval, organic search, the education system, the effect of COVID-19 on buying behaviours, voice search and more.
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Timestamps
0:02:51 Dawn's secret project
0:04:22 How businesses and consumer buying habits have changed during COVID
0:07:06 Thoughts on why businesses don't want to go online
0:07:44 Primark not adapting to digital
0:11:49 How have Google handled displaying reliable information during COVID?
0:20:49 How can Google sieve out fact from fiction from tabloids when it comes to medical queries?
0:27:16 Should tabloids journalists go through better training to ensure correct information?
0:37:35 Dawn's SEO journey from the very beginning
0:55:44 Google SEO is not manipulation.
0:59:50 "The Best Backlink Is The Link That You Didn't Expect To Get"
1:02:29 Lecturing at Manchester Metropolitan University (MMU), speaking at conferences and running a business
1:05:59 Is university worth it if you want to work in marketing?
1:19:36 What can you do to your website to help with voice search queries?
1:27:40 Actionable steps for WordPress websites to improve schema markup data
1:30:51 Will ads overtake organic results in voice search results?
1:34:33 How to meet users informational needs
1:38:37 Actionable keyword research strategies
1:41:07 What is the relationship between social and search?
1:43:18 What is the definition of information retrieval?
1:49:35 Dawn's thoughts on the future of search
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Dawn's Twitter: https://twitter.com/dawnieando
Dawn's LinkedIn: https://www.linkedin.com/in/msdawnanderson/
Dawn's Website: https://bertey.com/
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SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE
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About Fly High Media We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. ——————————
Agency Website: https://www.flyhighmedia.co.uk
Facebook: https://www.flyhighmedia.co.uk/Facebook
Twitter: https://www.flyhighmedia.co.uk/Twitter
LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn
Instagram: https://www.flyhighmedia.co.uk/Instagram
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Matt’s Social Links:
Facebook: https://www.facebook.com/matthewjpyke/
Twitter: https://www.twitter.com/matthewjpyke/
LinkedIn: https://www.linkedin.com/in/matthewjpyke
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