Rebranding Initiative Helps Golden Waffles Meet Growing Breakfast Popularity and Demand

Food Processing’s Food For Thought Podcast

According to Alissa Davis, vice president of marketing for Golden Waffles, breakfast is coming back as people begin traveling again, both for work and pleasure. As such, Golden Waffles — which manufactures and sells its own waffle batter and provides waffle irons and accessories to foodservice operators and institutions — has rebranded itself and positioned its business to take advantage of the trends.

Davis joins the podcast to discuss what’s driving breakfast trends with consumers, the flavor and ingredient trends driving Golden Waffles’ product development, and how the company drove its rebranding efforts, moving away from the 90-year-old name Golden Malted and becoming Golden Waffles.