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How to Own the Problem with Hari Ravichandran of Aura

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Manage episode 419540434 series 2740068
内容由Inc. Magazine提供。所有播客内容(包括剧集、图形和播客描述)均由 Inc. Magazine 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

When serial entrepreneur Hari Ravichandran discovered that his credit score had taken a hit due to identity fraud, he realized that consumers were facing an increasing burden to protect their digital safety—and there wasn’t an existing product that provided a holistic solution. So, as an engineer by training and an entrepreneur by nature, he set out to solve this problem for consumers. In 2017, he founded Aura, the company dedicated to simplifying digital security for families. The business has since scaled to over one million users worldwide with celebrity-backers such as Robert Downey Jr. Before Aura, Hari was the Founder and CEO of Endurance International Group, a publicly-traded global hosting and email marketing company, valued at $3.5 billion with more than 3,500 employees worldwide. Hari shares the astounding data that children are spending nearly 50% of their waking hours in the digital world, why a frictionless product experience was crucial to their go-to-market strategy, and how Aura is leveraging AI to protect families in an increasingly risky digital world.

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Manage episode 419540434 series 2740068
内容由Inc. Magazine提供。所有播客内容(包括剧集、图形和播客描述)均由 Inc. Magazine 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

When serial entrepreneur Hari Ravichandran discovered that his credit score had taken a hit due to identity fraud, he realized that consumers were facing an increasing burden to protect their digital safety—and there wasn’t an existing product that provided a holistic solution. So, as an engineer by training and an entrepreneur by nature, he set out to solve this problem for consumers. In 2017, he founded Aura, the company dedicated to simplifying digital security for families. The business has since scaled to over one million users worldwide with celebrity-backers such as Robert Downey Jr. Before Aura, Hari was the Founder and CEO of Endurance International Group, a publicly-traded global hosting and email marketing company, valued at $3.5 billion with more than 3,500 employees worldwide. Hari shares the astounding data that children are spending nearly 50% of their waking hours in the digital world, why a frictionless product experience was crucial to their go-to-market strategy, and how Aura is leveraging AI to protect families in an increasingly risky digital world.

  continue reading

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