Vidit Agrawal of GajiGesa on getting from zero to one and from one to 350k users in 4 years, on selecting a business opportunity, working in Indonesia and starting a company with your wife

Founder Radio

At Founder Radio, we interview the globe's most exciting founders about their business and their journey. We celebrate founders, and hope to inspire others. Press follow in your podcast app or on Youtube to get new Founder Radio episodes in your feed automatically.

Vidit Agrawal is the founder of GajiGesa (Indonesia), which manages employee finances in South-East Asia, and has amassed 350k users in just under 4 years. With GajiGesa, employees have early access to their wages and no longer need predatory lending, and employers save thousands of hours on administration. Before GajiGesa, Vidit has spent time at several iconic companies: UBS, Uber, and Stripe, and he explains what their cultures were like, and what parts he incorporated.

Listen to this episode for Vidit’s stories on

• Selecting a business opportunity to work on
• How he factored lifestyle and passion of the problem into that
• The early days of GajiGesa: Finding product market fit
• After product market fit: Scaling and and repetitive processes
• Whether Vidit recommends starting a company with your wife..
• What needs to happen to make the company break-even in 2025
• Why Singapore is such a great country to live and do business in
• The quality of live in Indonesia, and the first wave of tech businesses there

Enjoy listening!