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#12 How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success
Manage episode 406293150 series 3553524
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What if your Webinar ads are still going strong after one whole year?
Normally, we’d pull the life support on such an old and dusty ad within weeks…
…to prevent people from getting bored looking at the same ads over and over again.
But there ARE exceptions to the rule.
For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit.
More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane.
That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!).
You’ll learn how to craft an amazing video ad, specifically:
- How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games)
- How to make people CURIOUS enough to want to read or watch MORE
- Knowing when to REFRESH your ad and when to CHANGE
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars
- by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.
Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com
Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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