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Dashboard Dynamics: Metrics that Drive Sales and Marketing Synergy
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In this episode, Jennie sits down with Jess Kodrich from OnStation to dive into the world of marketing, sales alignment, and digital solutions for the heavy highway industry. Jess shares her unique role as Director of Marketing while also contributing to sales initiatives. From karaoke fun (her go-to song is "Drops of Jupiter"!) to in-depth discussions about HubSpot, ZoomInfo, and data-driven strategies, this episode is packed with insights.
🔑 Key Takeaways:
*The role of OnStation in digital stationing for the heavy highway industry
*How Jess aligns marketing and sales to streamline prospecting and lead scoring
*The importance of data-driven marketing strategies and using tools like LinkedIn Sales Navigator & ZoomInfo
*Customizing HubSpot with custom objects and tracking leads with HubSpot dashboards
*Marketing campaign strategies and overcoming challenges in sales alignment
Whether you're looking to optimize your marketing efforts or align your sales and marketing teams, Jess's expert insights will give you the tools to succeed. Don't miss out on this packed episode! 💡
🔗 Connect with Jess:
linkedin.com/in/jessica-kodrich-%E2%9C%94%EF%B8%8F-882174aa/
🔗 Learn more about OnStation:
onstationapp.com
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