Eric Ludwig, PhD, CFP® and Chet Bennetts, CFP®, CLU®, ChFC®, RICP®: Using AI in Financial Services

Framework with Ana Trujillo Limón

How prepared are you for the changing landscape of financial advisory with AI tools at your disposal?

In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Eric Ludwig, PhD, CFP®, Asst. Prof. of Retirement Income, Director: Center for Retirement Income, RICP Program Director, The American College of Financial Services and Chet Bennetts, CFP®, CLU®, ChFC®, RICP®, CLF®, Assistant Professor, Financial Planning and CFP®/ChFC Program Director, The American College of Financial Services about the integration of AI in finance. They share engaging anecdotes from their personal journeys and offer insights on how AI can streamline workflows for financial advisors. Listeners will gain a deeper understanding of AI's capabilities, the importance of quality prompting, and the potential biases in AI-generated content.

Eric and Chet discuss:

• The story behind how their research on AI in the financial services industry began
• The top takeaway from their Journal of Financial Planning article about how AI can help advisors
• The importance of prompting in obtaining accurate AI responses and understanding AI's limitations
• Real-world applications of AI in the financial services sector and its impact on marketing and client communication
• The cautions advisors should keep in mind as they start their AI journey
• How we should reframe our thinking about AI in the financial industry
• And more

Resources:

• Streamlining Financial Planning with ChatGPT: A Collaborative Approach Between Technology and Human Expertise
• Retirement Income Literacy Quiz
• Samantha Allen: How AI is Transforming Digital Marketing
• The Digital Debrief

Connect with Ana Trujillo Limón:

• Carson Group LLC
• LinkedIn: Ana Trujillo Limón

Connect with Eric Ludwig:

• The American College of Financial Services
• LinkedIn: Eric Ludwig

Connect with Chet Bennetts:

• The American College of Financial Services
• LinkedIn: Chet Bennetts

About Our Guests:

Eric T. Ludwig, PhD, CFP®, is an accomplished retirement income planning expert, assistant professor of Retirement Income, and RICP® program director. As director of the Center for Retirement Income at The American College of Financial Services, Eric is passionate about developing research and innovative solutions that help investors achieve financial security and personal fulfillment, two essential components of overall retirement well-being.

An assistant professor of Financial Planning and the ChFC® and CFP® Certification Education Program Director at The American College of Financial Services, Chet Bennetts also serves as the Larry R. Pike Chair for Insurance and Investments. With over 20 years in the financial services industry, Bennetts has served in roles from customer service, to being a financial planner, to managing 80 advisors in over 5 states. Currently completing his PhD in Personal Financial Planning at Kansas State University, Bennetts’ research focus and passion is in the area of behavioral finance – specifically how financial well-being affects physical and psychological well-being – and particularly among service members and Veterans.

Send us your questions, we’d love to hear from you! Email us at [e-mail].