028: Crafting a Hybrid Approach to Digital Marketing with Melissa Furr

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Melissa Maulini Furr is a sought-after Digital Marketer, Ad Strategist, Founder of Defined Media Co. and the Fractional CMO of The Darin Olien Show. She is known for generating strong marketing analytics and earning impressive results. Just this past year, she coordinated over $500k in sponsorship revenue for her influencer clients, generated over 30% in revenue increases for her e-commerce clients, and gained big follower counts on popular social platforms like TikTok.

Tune in as we navigate the ever-changing world of content creation and the delicate balance between organic and paid media marketing. We shed light on the nuances of brand partnerships, with a spotlight on how creators like those with Adobe foster brand awareness. Hear firsthand about the importance of trust-building through organic marketing and the pitfalls of over-relying on paid advertisements. Moreover, we share personal insights into why email marketing remains a timeless, platform-agnostic asset and how a hybrid marketing strategy can lead to enduring success.

Connect with Melissa:

Website: https://definedmediaco.com
Instagram: https://www.instagram.com/melissamaulinifurr
Instagram: https://www.instagram.com/definedmediaco

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