Journey of A 4x Serial Internet Marketer, Exits, Pivots & More

From Spaghetti to Growth

“Everything is figureoutable. Trust that you can figure it out”

Whatever business you have today is going to look different in six months, in a year. Get creative.”

Heidi DeCoux is a serial entrepreneur who’s built four businesses with 50%+ profit margins, sold 3 of them, including a 7-figure exit, and has appeared in magazines and websites like Forbes. She’s become known as “The Optimizer” because she’s passionate about helping entrepreneurs optimise their businesses and life. She’s now gearing up to launch her newest company, Alchemized Teams, designed to help small businesses build winning teams. In this episode: 👉Acquire invaluable insights for thriving as an accomplished serial internet entrepreneur.

👉Learn to pinpoint and capitalize on market gaps for unparalleled business success.

👉Uncover the importance of personal evolution in separation from the entrepreneurial pack.

👉Realize the power of tending to mental health for both personal and professional gains.

👉Experience the effects of coaching and consulting on your business' rapid growth. The entrepreneurial journey is marked by a multitude of ups and downs, from successes to failures and learnings. As entrepreneurs navigate their path, they develop valuable insights, skills, and knowledge that can help them refine their approach, mindset, and business strategy. Reflecting on one's own journey can provide a wealth of lessons that can help entrepreneurs make more informed decisions and set more realistic expectations for their businesses. During her conversation with Seema, Heidi DeCoux shares her personal experiences, including the importance of being adaptable, identifying under-served markets, and creating businesses that align with personal values and strengths.

Throughout her journey, Heidi has created serveral internet business, utilized resourcefulness, and has learned to pivot and build momentum throughout each opportunity. She offers practical lessons and priceless wisdom that can serve as guidance for entrepreneurs looking to navigate their own paths to success.

Some key points (04:28) - Heidi’s early entrepreneurial journey

(07:18) - creating the fast filing method,

(13:15) - Heidi’s journey in the very early days of online marketing

(14:43) - scaling through internet practices,

(18:51) - challenges in running an agency,

(21:01) - launching a business in a box,

(28:08) - pitching your ideas,

(33:16) - niche marketing strategies

(37:33) - the reality of entrepreneurship,

(39:13) - building a winning team,

(41:32) - investing in yourself,

(42:30) - taking a sabbatical,

(45:25) - streamlining the hiring process,

(50:01) - taking time off for mental health,

(54:31) - importance of alignment, 🌎Reach out to Heidi DeCoux Website https://heididecoux.com/LinkedIN https://www.linkedin.com/in/heididecoux/ IG https://www.instagram.com/heididecoux/?hl=en

🌎Reach out to Seema Ponda Alexander Disruptive CEO Advisory https://www.disruptive.ceo/LinkedIN: https://www.linkedin.com/in/seemaalexander IG: https://www.instagram.com/seemaalexander/?hl=en Loved this episode? Leave us a review and rating on Apple podcasts by clicking here.