Simon Griffiths spent 50 hours on a toilet to crowdfund Who Gives A Crap

From Zero with Adam Schwab

How do you get people to notice your crowdfunding campaign when the thing you're raising money for is toilet paper?

Simon Griffiths has created one of Australia’s fastest growing and most exciting companies by selling on of most boring products - toilet paper.

Not only has Simon, along with his two co-founders created what could soon be a unicorn, they have also donated more than ten million dollars to build critical sanitation facilities in the developing world.

Hear how Simon, Jehan and Danny built Who Gives a Crap into a global giant, from a $50,000 crowd funding campaign in 2012 to businesses across three continents, and how they balance making a difference and creating a sustainable businesses.

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