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Cultivating Change Through Language and Community-Centered Fundraising with Nicole Mucci, Ep #29
Manage episode 303785493 series 2940126
内容由Frontier Marketing Co. and Benjamin Johnson提供。所有播客内容（包括剧集、图形和播客描述）均由 Frontier Marketing Co. and Benjamin Johnson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Nicole Mucci of Union Gospel Mission joins Ben to discuss how she helped pioneer a brand update to adopt person-centered and trauma-informed language at her organization. They take a deep dive into the impact of language, the power of personal stories, and the growing shift from donor-centered to community-centered fundraising.
You will want to hear this episode if you are interested in...- Getting to know Nicole Mucci [1:00]
- How Nicole came to work at Union Gospel Mission [4:28]
- The power behind a brand [6:59]
- Recognizing the need for change [8:46]
- What it means to be person-centered and trauma-informed as a brand [10:06]
- Shifting from donor-centered to community-centered fundraising [12:23]
- Changing brand guidelines from a staff perspective [18:03]
- Writing a person-centered redemptive arc [21:32]
- Executing a change in brand guidelines [26:14]
- Why language matters [32:01]
- Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io!
- This Is The Most Fun Way To Make Your Life Awesome (Article)
- The Shape of a Good Story (Article)
- On Writing Well: The Classic Guide to Writing Nonfiction (Book)
- Start with Why: How Great Leaders Inspire Everyone to Take Action (Book)
- Follow Nicole on LinkedIn
- Union Gospel Mission
- https://Frontier.io
- Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
- Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
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