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Facebook’s Shadowside and The Cookie Monster, Ep #31
Manage episode 306097757 series 2940126
内容由Frontier Marketing Co. and Benjamin Johnson提供。所有播客内容（包括剧集、图形和播客描述）均由 Frontier Marketing Co. and Benjamin Johnson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Facebook is making headlines again for all the wrong reasons and Matt and Ben are here to talk about it. On this episode, the guys dive into why Facebook isn’t the digital fundraising home it seems to be, how to cultivate generosity during the pandemic, and why pre-selected donation amounts can hinder online giving.
You will want to hear this episode if you are interested in...- Pop culture check-in (because who ISN’T watching Ted Lasso?) [2:56]
- What’s ahead for Frontier FM and recapping Joshua Harris [5:13]
- Cultivating generosity during the pandemic [9:03]
- Why asking for specific donation amounts may be counterproductive [12:43]
- Why Facebook shouldn’t be a fundraiser’s primary digital home [15:37]
- Email Matt and Ben YOUR fundraising questions at junkmail@frontier.io!
- Nonprofit Innovation & Optimization Summit (NIO)
- Does Online Advertising Deliver the Target Audience (Article)
- How Effective Is Third-Party Consumer Profiling and Audience Delivery?: Evidence from Field Studies (Article)
- Report: Location Targeting Ecosystem Suffers from Inaccuracy (Article)
- 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers (Article)
- https://Frontier.io
- Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
- Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
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