FYM Ep. 42 - Go-To-Market Strategy in CPG: Expert Advice for Founders & Marketers

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

In this episode, we sit down with Mathieu Gamache, Founder of Birds Marketing Wingmen and Fractional CMO at Sperri, to explore the strategies behind building successful consumer packaged goods (CPG) brands. With 18+ years of experience working with tier-one organizations like Hershey, McDonald’s, and Kraft, Mathieu shares insights on navigating challenges in the CPG industry, driving growth, and aligning product development, marketing, and sales for impactful Go-to-Market strategies. This episode covers: ✅ Go-To-Market (GTM) Strategy in CPG: How to streamline product launches and accelerate time-to-market. ✅ Content Strategy for CPG Brands: Tips on creating and distributing content that resonates with consumers. ✅ Brand & Demand Generation: Balancing long-term brand equity with immediate sales goals for sustainable growth. ✅ Product-Market Fit in CPG: Evaluating consumer feedback and pivoting effectively to meet shifting preferences. ✅ Advice for Fractional CMOs: Guidance for aspiring marketing leaders in the CPG space. Whether you’re a founder, startup leader, or aspiring marketer, this episode is packed with actionable advice on resource management, GTM strategies, and achieving growth in today’s competitive landscape. 🎧 Tune in now to unlock proven strategies for CPG success!

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