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Making the Digital Pivot: A New Era in Marketing

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Manage episode 438418918 series 2107190
内容由Arti Sharma提供。所有播客内容(包括剧集、图形和播客描述)均由 Arti Sharma 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up?

In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We discuss valuable insights on the challenges that came with that shift.

We also impart nuggets of marketing wisdom and strategies to help elevate your brand. Embracing digital transformation in your marketing strategy is key to staying ahead of the curve.

Learn more about that by tuning in!

Episode Highlights:

00:00 Podcast Intro

00:10 Episode Intro

00:30 Digital Transformation in Consumer Electronics

01:15 The Role of Traditional Marketing in a Digital World

02:45 Strategies for Effective Email and Social Media Marketing

04:10 Building Brand Identity Through Consistency

05:30 Adapting to Change: Lessons from the Automotive Aftermarket

07:00 Planning and Executing a Successful Content Strategy

08:45 The Future of Digital Marketing in Consumer Electronics

  continue reading

46集单集

Artwork
icon分享
 
Manage episode 438418918 series 2107190
内容由Arti Sharma提供。所有播客内容(包括剧集、图形和播客描述)均由 Arti Sharma 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

We’ve moved beyond digitization and are now entering the era of AI, which is revolutionizing industries at an unprecedented pace—how are you keeping up?

In this episode, I sit down with the Director of Marketing at Voxx Electronics to explore how digital transformation is reshaping the consumer electronics and automotive aftermarket industries. We discuss valuable insights on the challenges that came with that shift.

We also impart nuggets of marketing wisdom and strategies to help elevate your brand. Embracing digital transformation in your marketing strategy is key to staying ahead of the curve.

Learn more about that by tuning in!

Episode Highlights:

00:00 Podcast Intro

00:10 Episode Intro

00:30 Digital Transformation in Consumer Electronics

01:15 The Role of Traditional Marketing in a Digital World

02:45 Strategies for Effective Email and Social Media Marketing

04:10 Building Brand Identity Through Consistency

05:30 Adapting to Change: Lessons from the Automotive Aftermarket

07:00 Planning and Executing a Successful Content Strategy

08:45 The Future of Digital Marketing in Consumer Electronics

  continue reading

46集单集

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