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Episode 114: Why your MQLs don't convert. Implementing an MQL model that drives pipeline with Stapho Thienpont

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Manage episode 377242622 series 3072965
内容由Andrei Zinkevich提供。所有播客内容(包括剧集、图形和播客描述)均由 Andrei Zinkevich 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth.
By the end of the episode, you'll know how to improve your MQLs and convert more leads!
​We cover:
​- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies
- ​The correct definition of MQL
​- How you'd proceed with MQLs to drive pipeline
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
  continue reading

151集单集

Artwork
icon分享
 
Manage episode 377242622 series 3072965
内容由Andrei Zinkevich提供。所有播客内容(包括剧集、图形和播客描述)均由 Andrei Zinkevich 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth.
By the end of the episode, you'll know how to improve your MQLs and convert more leads!
​We cover:
​- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies
- ​The correct definition of MQL
​- How you'd proceed with MQLs to drive pipeline
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/
  continue reading

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