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内容由Andrei Zinkevich提供。所有播客内容(包括剧集、图形和播客描述)均由 Andrei Zinkevich 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Episode 130: How to fix a broken B2B playbook with full funnel marketing with Andrei & Vladimir

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Manage episode 409057466 series 3072965
内容由Andrei Zinkevich提供。所有播客内容(包括剧集、图形和播客描述)均由 Andrei Zinkevich 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
​In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing.
  • How horizontal marketing and sales planning kills most programs and makes your pipeline sinking
  • How to develop a full-funnel marketing planning to increase marketing-sourced revenue
  • How to improve ICP and your targeting to nurture the right accounts and buyers

RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
  continue reading

132集单集

Artwork
icon分享
 
Manage episode 409057466 series 3072965
内容由Andrei Zinkevich提供。所有播客内容(包括剧集、图形和播客描述)均由 Andrei Zinkevich 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
​In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing.
  • How horizontal marketing and sales planning kills most programs and makes your pipeline sinking
  • How to develop a full-funnel marketing planning to increase marketing-sourced revenue
  • How to improve ICP and your targeting to nurture the right accounts and buyers

RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
  continue reading

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