Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir

Full-Funnel B2B Marketing Show

内容由Andrei Zinkevich提供。所有播客内容（包括剧集、图形和播客描述）均由 Andrei Zinkevich 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

9M ago 1:03:46

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In the new episode of Fullfunnel Live we explain how to develop a Full-Funnel B2B marketing function by refocusing everyone in your marketing and sales teams on revenue creation.
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Key questions we discuss:

How siloed marketing and sales functions impact pipeline
How to create cross-functional full-funnel teams FAST without significant changes in the company's structure
How to adjust the KPIs in the full-funnel team to focus everybody on revenue and pipeline generation
Where do we see in the marketing org chart functions like website, social media, paid search?
What’s the right level of reporting out to stakeholders across GTM/revenue teams?
What are the first steps (or key steps) in transitioning to a cross-functional team model?

RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

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#Business #Marketing #Andrei Zinkevich