Episode 147: Account based content with Andrei, Vladimir & Amy Loesch

Full-Funnel B2B Marketing Show

In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic a live, step-by-step case study of an ABM program for a niche market that you don't normally associate with ABM: real estate.
We invited our client, Amy Loesch, former CMO at CHARLESGATE, a Boston-based real estate company, helping developers and investors market and sell condos, as well market and lease apartment buildings.
Join us to learn and discuss:
- How to influence niche buyers from specific locations who are not active on social
- How to run ABM and nurture buyers in a market with very long cycles (more than 2 years)
- How to create account-specific content and leverage it in sales
- How to create 'solution awareness' with buyers who are used to do things in a certain way, and don't see why they should change
- How we structured the program, tests we did that worked and the lessons learned
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Amy Leyh Loesch: https://www.linkedin.com/in/amyleyh/