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Fully Booked EP156: Using Networking and Publicity to Grow Your Author Brand
Manage episode 460199510 series 3585757
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In this week’s episode, we explore the power of networking and publicity with Dr. Richard Kaye, a renowned expert in helping authors stand out in today’s competitive market. Dr. Kaye offers invaluable insights on leveraging media coverage, crafting compelling pitches, and why networking with peers is an essential step towards building your author brand. In an attempt to get their name noticed, many authors stick to social media posts, paid ads, or their websites, but our guest offers numerous tips and strategies on how to aim higher, such as getting featured on radio shows, podcasts, or in print media.
Dr. Kaye also sheds light on common misconceptions around self-promotion, emphasizing the importance of authenticity and persistence in gaining visibility. For introverted authors, he shares alternative approaches like leveraging peer groups for networking, writing articles to expand your reach, and fostering meaningful connections. With anecdotes from his own career and real-world success stories, this discussion is filled with actionable advice for anyone looking to grow their audience and make their mark as an author.
Dr. Richard Kaye
Hidden Gems
Need our help publishing or marketing your book?
https://www.hiddengemsbooks.com/author-services/
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