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EP 314 Building an audience for your Kickstarter with co-host John Coveyou

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Manage episode 233147949 series 2286292
内容由Richard Bliss提供。所有播客内容(包括剧集、图形和播客描述)均由 Richard Bliss 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

How do you find your audience for your Kickstarter campaign?
It is a fluid thing on how to hone in on your core audience.
Always remember it is better to find new products for your current audience rather than attempting to find a new audience for your products or services.
This is why it is always a good idea to start small, to use your beginning as a learning experience and an opportunity to get feedback from your early adopters.
Building a buyer's persona becomes much easier. Then build more products for that core buyer persona.
Much more shared by John and me on how to build your audience.
Richard also recommends reading the book "Crossing the Chasm" to help you identify that core audience.

  continue reading

338集单集

Artwork
icon分享
 
Manage episode 233147949 series 2286292
内容由Richard Bliss提供。所有播客内容(包括剧集、图形和播客描述)均由 Richard Bliss 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

How do you find your audience for your Kickstarter campaign?
It is a fluid thing on how to hone in on your core audience.
Always remember it is better to find new products for your current audience rather than attempting to find a new audience for your products or services.
This is why it is always a good idea to start small, to use your beginning as a learning experience and an opportunity to get feedback from your early adopters.
Building a buyer's persona becomes much easier. Then build more products for that core buyer persona.
Much more shared by John and me on how to build your audience.
Richard also recommends reading the book "Crossing the Chasm" to help you identify that core audience.

  continue reading

338集单集

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