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How Agency Owners Can Work Less & Earn More - Karl Sakas, Sakas & Company
Manage episode 439909868 series 3579283
内容由Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert提供。所有播客内容（包括剧集、图形和播客描述）均由 Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Karl Sakas (Agency Consultant & Executive Coach at Sakas & Company) helps agency owners work less and earn more, while rewarding their best team members. So far he’s worked with over 600 agencies across the globe.
It’s safe to say that working less and earning more is a very common goal. Karl adapted this messaging and even wrote a book - Work Less, Earn More - on this particular subject, as it has universal appeal beyond the agency space.
Not every agency owner wants an exit. Often we see agency owners wanting to scale to a place where the agency does its own work, instead of them working for the agency all the time. Karl believes that agency owners aren’t necessarily either building a lifestyle agency or an equity agency, and instead have shifting priorities that steer them towards one or the other. Both need help to work less and earn more, as an agency that’s fully dependent on the owner is a tough sell, and an agency that requires constant input doesn’t exactly warrant a great lifestyle.
Tune into the full episode to learn how to work less AND earn more!
HIGHLIGHTS:
0:00 Intro
2:48 Ex boss becomes first client
5:17 Work Less, Earn More
7:07 Lifestyle agency or equity agency?
10:55 Make yourself optional
16:08 Proactive prep for an exit
18:46 Clarity is key
21:42 Split the 2 brands
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Karl - https://www.linkedin.com/in/karlsakas/
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