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How GoHighLevel Took Over the Market - Shaun Clark, Co-Founder of GoHighLevel (HighLevel)
Manage episode 436882860 series 3579283
内容由Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert提供。所有播客内容（包括剧集、图形和播客描述）均由 Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Shaun Clark (Co-Founder of HighLevel [GoHighLevel]) has helped countless agencies grow their revenue through white-label software and service solutions.
Agencies can get hesitant when thinking of implementing new technology for their clients, as with the software evolving they can take over the clients needs fully and make the agency redundant. Shaun heard the market when they encountered this issue, which is why he became heavily invested in white-labeling.
The platform that Shaun and his team built really took off as more agencies saw the value behind a mediator between them and software platforms. Their go-to-market motion was kind of an afterthought at first, as they realized that hiring the level of creativity it takes to stand out through an internal marketing effort would be extremely difficult. Word-of-mouth and affiliates have ultimately carried their marketing effort to this day.
Tune into the full episode to learn the journey of GoHighLevel!
HIGHLIGHTS:
0:00 Intro
4:23 SaaS stealing agency clients?
6:30 How HighLevel took off
9:00 Word-of-mouth and affiliate mastery
11:16 The new CRM world
14:39 GoHighLevel exits
17:10 Grow through one-to-many
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Shaun - https://www.gohighlevel.com/main-page
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