Marketing in Fintech: Brands vs. Banks?

Future of Banking Podcast

For this last episode of 2021, we sit down and discuss marketing for FinTech companies with:
Liz Lumley - Technology and Transaction Banking Editor at The Banker
Liz Lumley is a global specialist commentator on global financial technology or ‘FinTech’. She has spent over 20 years working in the financial technology space, most recently as Director at VC Innovations and architect of the Fintech Talents Festival, Managing Director at Startupbootcamp FinTech London and an editor at financial services and technology newswire, Finextra.
Eric Fulwiler - Founder & CEO of Rival

Eric is an entrepreneur who builds businesses through modern marketing and management practices. He is a well-known speaker and thought-leader on all things growth - including marketing, sales, management, and innovation. Over the last 15 years he’s been lucky enough to help build some of the biggest brands in the world, from billion-dollar start-ups to Fortune 50 enterprises, and learn from some amazing people along the way. He spent 10 years in the agency world and was a first-15 employee and MD of EMEA for VaynerMedia , the world’s biggest independent digital agency founded by Gary Vaynerchuck. For the last three years he’s been the Chief Marketing & Commercial Office for 11:FS, a global fintech consultancy that builds digital banking and insurance propositions from scratch. He is the founder and CEO of Rival, a marketing innovation consultancy that helps businesses think, act, and grow like challengers. He’s passionate about helping people fulfil the potential of their businesses, teams, and themselves.
Mathias Eriksson -Brand & Marketing Director at Juni

Mathias Eriksson heads up marketing as the Brand & Marketing Director at Juni — the financial companion for ecommerce. Mathias is an anthropologist and journalist by training, internationally awarded leader and creative, and has spent 15+ years as an entrepreneur in the advertising-, media-, and tech space. He has spent the last five years in deep tech and digital transformation, first as a founding team member of AI-platform Adverai building the Meta-understanding of Marketing, and before joining Juni helping outdoor shoe brand Icebug transform to a consumer company building out their growth- and direct to consumer operations. Mathias perspective is in equal parts data & culture, art & science, and that is what makes marketing magical.

Mathias is an appreciated public speaker and occasionally shares his insights on his blog. Born in the Forrests of Småland, now based in Gothenburg & Stockholm, Sweden, with an affinity for, and the second hometown in, Tokyo. Proud father and husband.