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John Carlton

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Manage episode 242738463 series 2446829
内容由Brian Cassingena提供。所有播客内容(包括剧集、图形和播客描述)均由 Brian Cassingena 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.

On this episode, John reveals:
- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional
- John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity
- How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about

I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today.

To absorb more of John's copywriting genius go to funnelinfluence.com/sws

Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.

  continue reading

61集单集

Artwork

John Carlton

Geniuses Of Copywriting

101 subscribers

published

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Manage episode 242738463 series 2446829
内容由Brian Cassingena提供。所有播客内容(包括剧集、图形和播客描述)均由 Brian Cassingena 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters.

On this episode, John reveals:
- His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional
- John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity
- How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about

I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today.

To absorb more of John's copywriting genius go to funnelinfluence.com/sws

Full transcript of this episode is available in geniusesofcopywriting.com/john-carlton.

  continue reading

61集单集

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