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How Real Estate Agents Can Dominate SEO & Local Search on Market Movers Podcast
Manage episode 446475130 series 2835825
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I had the pleasure of joining the Market Movers podcast, a go-to spot for transforming businesses into unforgettable brands. In this episode, I dive deep into the intersection of branding, SEO, and link-building, sharing insights on how to make your business more visible, credible, and irresistible to your audience.
As the Founder of SEO Optimizers and a digital marketing expert with over 15 years of experience, I specialize in helping real estate businesses boost their online presence. During the podcast, I share strategies to help real estate professionals leverage SEO for lead generation in a highly competitive marketplace. We cover essential topics like optimizing local map listings, content creation, and the evolving role of AI in digital marketing.
Key Takeaways:
- SEO for Real Estate Agents: Learn how to target niche keywords and specific communities to bypass big competitors like Zillow, focusing on low-competition terms with high buyer intent.
- Local Map Listings Optimization: Discover how to fully complete your Google Business Profile, maintain consistency across various platforms, and build trust through reviews and map embedding.
- Keyword Strategy & Content Planning: I explain the importance of targeting long-tail keywords related to specific amenities or communities, and how to use tools like Google Keyword Planner to find low-competition terms.
- Importance of Backlinks: High-quality, niche-relevant backlinks remain essential for ranking. We discuss how guest posts, podcasts, and digital PR outreach can help boost credibility.
- Utilizing AI for Content: AI tools can enhance content creation, but the right balance between AI and human input is crucial for accuracy and scaling production.
- Future of Real Estate SEO: While AI search platforms are on the rise, traditional SEO techniques still hold strong potential, particularly for transactional queries.
You can connect with me and access special resources, including free SEO training, at SEOOptimizers.com/gift
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