Episode 14 - Abigail Forsyth from KeepCup

Get On Purpose with Karen James

In this interview, I am joined by Abigail Forsyth - a leader in the global campaign to promote sustainability.

In this episode:

• Abigail's blueprint begins with family and walking the talk
• How she applies energy and positivity in everything she does
• The singular purpose of KeepCup
• Customer journey mapping research
• What brings Abigail's values to life
• How media coverage effected the business
• The War of Waste show
• How KeepCup use technology to power their purpose

Today’s Get on Purpose Action (GOPA):

Look at your personal brand - are people buying from the real you

What are you doing to become curious and a better listener

Links mentioned in the show:

KeepCup

The War on Waste show

Slack

On Purpose book - http://karentjames.com/

Facebook - https://www.facebook.com/onpurposehub

Twitter - https://twitter.com/KarenTJames

Instagram - https://www.instagram.com/onpurposehub/

Youtube - https://www.youtube.com/channel/UC4_3QTpU3nQuVpfi503GBIw

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