How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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内容由Darshan Mehta提供。所有播客内容(包括剧集、图形和播客描述)均由 Darshan Mehta 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency
Manage episode 418715558 series 3316220
内容由Darshan Mehta提供。所有播客内容(包括剧集、图形和播客描述)均由 Darshan Mehta 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.
Matt Swieca is Executive Producer/Program Director at The Martin Agency, a creative advertising agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. They have a wide range of clients, including UPS (Global), Google, Axe, Terminix, Hanes, Buffalo Wild Wings, LegalShield, and SnapChat (Global), for which Matt oversees all digital, social, and performance accounts.
KEY TAKEAWAYS
👉 Matt highlights the shift in audience consumption from polished videos to quicker, more natural content on platforms like TikTok, Instagram, and Snapchat. He says that these platforms add a layer of authenticity that isn’t available elsewhere, and that it’s the quick, unpolished videos that end up going viral, rather than something that is more slick and well-produced. The important thing here is the storytelling: by focusing on storytelling over the delivery of that story, the content remains natural and the audience responds well to that.
👉 Matt explains that the Martin Agency focuses on partnering with clients and guiding them in utilizing social media effectively. He mentions the rise of influencer and content creator marketing and the shift in media spending from traditional digital ads to these new forms of advertising. He believes that social media offers precision targeting and engagement opportunities that traditional advertising cannot.
👉 Darshan and Matt discuss the success of the Martin Agency and what sets them apart. Matt attributes their success to how they tailor their campaigns, based on data and target specific demographics to create buzz through earned media. They also emphasize the importance of building a brand over time and partnering with clients to achieve their goals. Matt explains that while digital marketing can provide tangible ROI, building a brand takes time and requires a combination of creative storytelling and media strategies.
Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Matt Swieca on Linkedin - https://www.linkedin.com/in/matt-swieca
Martin Agency website: https://www.martinagency.com/
Matt Swieca is Executive Producer/Program Director at The Martin Agency, a creative advertising agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. They have a wide range of clients, including UPS (Global), Google, Axe, Terminix, Hanes, Buffalo Wild Wings, LegalShield, and SnapChat (Global), for which Matt oversees all digital, social, and performance accounts.
KEY TAKEAWAYS
👉 Matt highlights the shift in audience consumption from polished videos to quicker, more natural content on platforms like TikTok, Instagram, and Snapchat. He says that these platforms add a layer of authenticity that isn’t available elsewhere, and that it’s the quick, unpolished videos that end up going viral, rather than something that is more slick and well-produced. The important thing here is the storytelling: by focusing on storytelling over the delivery of that story, the content remains natural and the audience responds well to that.
👉 Matt explains that the Martin Agency focuses on partnering with clients and guiding them in utilizing social media effectively. He mentions the rise of influencer and content creator marketing and the shift in media spending from traditional digital ads to these new forms of advertising. He believes that social media offers precision targeting and engagement opportunities that traditional advertising cannot.
👉 Darshan and Matt discuss the success of the Martin Agency and what sets them apart. Matt attributes their success to how they tailor their campaigns, based on data and target specific demographics to create buzz through earned media. They also emphasize the importance of building a brand over time and partnering with clients to achieve their goals. Matt explains that while digital marketing can provide tangible ROI, building a brand takes time and requires a combination of creative storytelling and media strategies.
Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Matt Swieca on Linkedin - https://www.linkedin.com/in/matt-swieca
Martin Agency website: https://www.martinagency.com/
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:
- Welcome to Getting to Aha!
- Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
- The Simplicity of Leadership with Katie Anderson
If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest
123集单集
Manage episode 418715558 series 3316220
内容由Darshan Mehta提供。所有播客内容(包括剧集、图形和播客描述)均由 Darshan Mehta 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.
Matt Swieca is Executive Producer/Program Director at The Martin Agency, a creative advertising agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. They have a wide range of clients, including UPS (Global), Google, Axe, Terminix, Hanes, Buffalo Wild Wings, LegalShield, and SnapChat (Global), for which Matt oversees all digital, social, and performance accounts.
KEY TAKEAWAYS
👉 Matt highlights the shift in audience consumption from polished videos to quicker, more natural content on platforms like TikTok, Instagram, and Snapchat. He says that these platforms add a layer of authenticity that isn’t available elsewhere, and that it’s the quick, unpolished videos that end up going viral, rather than something that is more slick and well-produced. The important thing here is the storytelling: by focusing on storytelling over the delivery of that story, the content remains natural and the audience responds well to that.
👉 Matt explains that the Martin Agency focuses on partnering with clients and guiding them in utilizing social media effectively. He mentions the rise of influencer and content creator marketing and the shift in media spending from traditional digital ads to these new forms of advertising. He believes that social media offers precision targeting and engagement opportunities that traditional advertising cannot.
👉 Darshan and Matt discuss the success of the Martin Agency and what sets them apart. Matt attributes their success to how they tailor their campaigns, based on data and target specific demographics to create buzz through earned media. They also emphasize the importance of building a brand over time and partnering with clients to achieve their goals. Matt explains that while digital marketing can provide tangible ROI, building a brand takes time and requires a combination of creative storytelling and media strategies.
Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Matt Swieca on Linkedin - https://www.linkedin.com/in/matt-swieca
Martin Agency website: https://www.martinagency.com/
Matt Swieca is Executive Producer/Program Director at The Martin Agency, a creative advertising agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. They have a wide range of clients, including UPS (Global), Google, Axe, Terminix, Hanes, Buffalo Wild Wings, LegalShield, and SnapChat (Global), for which Matt oversees all digital, social, and performance accounts.
KEY TAKEAWAYS
👉 Matt highlights the shift in audience consumption from polished videos to quicker, more natural content on platforms like TikTok, Instagram, and Snapchat. He says that these platforms add a layer of authenticity that isn’t available elsewhere, and that it’s the quick, unpolished videos that end up going viral, rather than something that is more slick and well-produced. The important thing here is the storytelling: by focusing on storytelling over the delivery of that story, the content remains natural and the audience responds well to that.
👉 Matt explains that the Martin Agency focuses on partnering with clients and guiding them in utilizing social media effectively. He mentions the rise of influencer and content creator marketing and the shift in media spending from traditional digital ads to these new forms of advertising. He believes that social media offers precision targeting and engagement opportunities that traditional advertising cannot.
👉 Darshan and Matt discuss the success of the Martin Agency and what sets them apart. Matt attributes their success to how they tailor their campaigns, based on data and target specific demographics to create buzz through earned media. They also emphasize the importance of building a brand over time and partnering with clients to achieve their goals. Matt explains that while digital marketing can provide tangible ROI, building a brand takes time and requires a combination of creative storytelling and media strategies.
Listen Now!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
YouTube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Matt Swieca on Linkedin - https://www.linkedin.com/in/matt-swieca
Martin Agency website: https://www.martinagency.com/
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:
- Welcome to Getting to Aha!
- Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
- The Simplicity of Leadership with Katie Anderson
If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest
123集单集
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