))
Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success
Manage episode 423221049 series 3523176
内容由Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney提供。所有播客内容（包括剧集、图形和播客描述）均由 Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success.
Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer touchpoints in shaping a company's brand. They emphasise the need to set clear expectations and map out the customer journey to ensure a positive experience.
Join us as we explore the power of effective customer communication and its impact on business success. Tune in for valuable marketing insights and inspiration!
00:00 Stressful hotel stay before competition affected confidence.
04:53 Search for missing headshots becomes a nightmare.
08:16 Unable to share data due to country region.
10:46 Having a visible phone number attracts spam.
14:25 Call center workers never call back, frustrating.
18:36 Consider customer journey, responsiveness, and bot use.
20:20 End of giraffes don't eat steak episode.
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
63集单集
分享
