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内容由Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney提供。所有播客内容(包括剧集、图形和播客描述)均由 Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value

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内容由Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney提供。所有播客内容(包括剧集、图形和播客描述)均由 Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value.
In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of controversial content and share valuable insights for businesses looking to maximise their social media impact.

Key Topics:

  • Analysis of social media spend and engagement across UK political parties
  • The effectiveness of controversial content in driving engagement
  • Balancing positive vs. negative engagement
  • The importance of understanding your target audience
  • Organic vs. paid social media strategies
  • Tips for measuring social media success beyond surface-level metrics

Takeaways:

  1. High ad spend doesn't guarantee high engagement - content is key
  2. Controversial topics can drive engagement, but consider sentiment
  3. Understand your audience's "bugbears" to create resonant content
  4. Focus on organic growth before investing heavily in paid advertising
  5. Measure social media success based on business outcomes, not just likes

Call-to-Action: Tune in next week for more marketing insights and inspiration. If you enjoyed this episode, please leave us a review and subscribe on Apple Podcasts, Spotify, or your favourite podcast platform.

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

  continue reading

63集单集

Artwork
icon分享
 
Manage episode 428129856 series 3523176
内容由Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney提供。所有播客内容(包括剧集、图形和播客描述)均由 Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value.
In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of controversial content and share valuable insights for businesses looking to maximise their social media impact.

Key Topics:

  • Analysis of social media spend and engagement across UK political parties
  • The effectiveness of controversial content in driving engagement
  • Balancing positive vs. negative engagement
  • The importance of understanding your target audience
  • Organic vs. paid social media strategies
  • Tips for measuring social media success beyond surface-level metrics

Takeaways:

  1. High ad spend doesn't guarantee high engagement - content is key
  2. Controversial topics can drive engagement, but consider sentiment
  3. Understand your audience's "bugbears" to create resonant content
  4. Focus on organic growth before investing heavily in paid advertising
  5. Measure social media success based on business outcomes, not just likes

Call-to-Action: Tune in next week for more marketing insights and inspiration. If you enjoyed this episode, please leave us a review and subscribe on Apple Podcasts, Spotify, or your favourite podcast platform.

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com

  continue reading

63集单集

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